01
STRATEGY
Make the right decisions firstBusiness model, market entry, product scope and the choices that shape everything downstream.
Business modelMarket entryProduct roadmap
Build | Launch | Scale
Build the
Infrastructure
Behind Financial
Businesses.
Enterprise-grade technology, infrastructure and strategic consulting to build, launch and scale financial businesses.
Connected system
One operating foundation
What We Do
We build the operating layer behind financial businesses.
Prop Foundry is the technology partner for teams building brokerages, prop firms, trading companies and fintech products. We connect the business model, the stack and the people who run it.
BrokeragesProp firmsTrading companiesFinTechs
The Prop Foundry model
One partner across the lifecycle
01
BUILD
Business design, architecture and technology selection.
02
LAUNCH
Infrastructure, integrations and operating workflows.
03
SCALE
New markets, brands, products and capacity.
BPTF
Built for the people behind the marketsHow we create leverage
The layer between ambition and execution.
Most teams can find software. The hard part is making the business model, technology and daily operation work as one system.
02
SYSTEMS
Turn the plan into infrastructureThe connected technology layer: CRM, trading, liquidity, payments, risk and data.
Trading stackIntegrationsData spine
03
OPERATIONS
Keep the business movingThe workflows, controls and support model that make the technology useful every day.
WorkflowsControlsContinuity
Brokerage Ecosystem
Everything your business needs, working as one.
A financial business is more than a trading platform. We connect the client experience, market infrastructure and control layer into one operating system.
One connected ecosystem
Operating blueprint
The layers behind the business
01
CLIENT EXPERIENCE
Where relationships start and growClient Portal
CRM
Mobile
02
MARKET CONNECTIVITY
Where orders and money moveTrading Engine
Liquidity
Payments
03
CONTROL + INTELLIGENCE
Where the business stays in controlRisk
Admin
Reporting
Leads
1,247
+12%
Clients
892
+8%
Revenue
$2.4M
+18%
Conversion
34.2%
+3%
Recent Onboarding
| Client | Status | Deposit |
|---|---|---|
🇬🇧Michael C. | Active | $25,000 |
🇨🇦Sarah L. | KYC Pending | - |
🇦🇪InvestCorp | Approved | $150,000 |
Products
Five categories.
One connected suite.
01Brokerage Technology02Trading Technology03Trading Management04Financial Infrastructure05Business Technology
Explore all products Trading Infrastructure
Execution is a system, not a screen.
A trading experience is only as strong as the infrastructure behind it. Prop Foundry connects market data, routing, liquidity and risk into one execution path your operation can understand and control.
Multi-venue connectivity
Real-time risk awareness
Client-ready surfaces
Operational visibility
Execution control
System readyOrder pathway
One decision. Every control connected.
CLIENT
Intent
ENGINE
Decision
VENUE
Execution
Market data
Liquidity rules
Risk controls
01SIGNALMarket data and client intent enter the stack.
02ROUTERules select the right venue and liquidity path.
03CONTROLRisk, margin and reporting stay in the loop.
CRM Overview
Oct 1 - Oct 31, 2023
Live workspace
Client operations
Leads
1,247
Clients
892
Pending
24
Pipeline healthTHIS MONTH
Qualified
854
Proposal
392
Won
184
Onboarding queueView all
Michael C.UK · Active
Sarah L.Canada · KYC pending
InvestCorpUAE · Approved
Leads
1,247
+12%
Clients
892
+8%
Revenue
$2.4M
+18%
Conversion
34.2%
+3%
Sales Pipeline
Lead
1247
Qualified
854
Demo
543
Proposal
392
Won
184
Recent Onboarding
| Client | Status | Deposit | Date |
|---|---|---|---|
🇬🇧Michael C. | Active | $25,000 | Today |
🇨🇦Sarah L. | KYC Pending | - | Today |
🇦🇪InvestCorp | Approved | $150,000 | Yesterday |
🇦🇺David W. | Active | $10,000 | Yesterday |
🇸🇬Global Tech | Active | $500,000 | Oct 24 |
CRM Ecosystem
The operating system for client lifecycle.
From first lead to funded account — every stage tracked, automated, and measurable in one CRM built specifically for brokerages and prop firms.
- Lead capture, scoring, and conversion pipelines
- KYC status tracking with document workflows
- Deposit and withdrawal feeds with approval queues
- Multi-tier IB and partner commission structures
Integrations
One integration layer.
Every provider you need.
Solutions
Find the operating model
built for your business.
Different businesses need different controls, workflows and connections. Start with the model that looks most like yours.
Consulting & Setup
From idea to scaled operation.
01
Idea
Concept validation, market positioning, and regulatory pathway assessment.
02
Business Model
Revenue design, product mix, target audience, and unit economics.
03
Technology
Platform selection, architecture design, and build-versus-buy decisions.
04
Infrastructure
Hosting, networking, environments, and security foundations.
05
Integrations
Liquidity, payments, KYC, and communication providers connected and tested.
06
Operations
Back-office workflows, dealing procedures, and support processes.
07
Launch
Go-live coordination, cutover checklists, and first-client onboarding.
08
Scale
New markets, added products, and capacity growth without replatforming.
FPI Services
Global market access.
From Dubai.
Support and coordination for Foreign Portfolio Investment — from consultation and documentation to trading desk setup and ongoing operations, anchored between the UAE and India.
Technology Lifecycle
One request.
Eleven layers.
Zero seams.
Every order, deposit, and document flows through a coherent stack where each layer is aware of the next — no adapters bolted between vendors.
Explore the full architectureClient
Web / Mobile / Desktop
CRM
Trading Engine
Liquidity
Risk
Payments
KYC
Reporting
Admin
Data / Analytics
Industry ecosystem
Built around the rails of modern markets.
Platforms, connectivity layers and infrastructure that financial businesses need to bring together. Prop Foundry is designed to sit cleanly across the stack.
12 reference marksNot clients or partners
01
Trading platforms
Client-facing execution venues
MetaTrader 4
Trading platform
MetaTrader 5
Trading platform
cTrader
Trading platform
TradingView
Charting & analysis
02
Liquidity & connectivity
Market access and routing rails
FIX Protocol
Connectivity standard
oneZero
Liquidity technology
PrimeXM
Liquidity technology
Centroid
Liquidity technology
03
Infrastructure & trust
Cloud, verification and control layers
SumSub
Verification
Praxis
Payments infrastructure
AWS
Cloud infrastructure
Equinix
Colocation & network
Industry ecosystem — technologies and market participants Prop Foundry builds around. Reference marks only; not Prop Foundry clients or partners.
Global Markets
Access the markets that matter.
Supported asset classes
Middle East
FXCFDsPrecious MetalsCommoditiesIndicesCrypto
Why Prop Foundry
The difference is structural.
| Typical Vendor | Prop Foundry | |
|---|---|---|
| End-to-End Infrastructure | Point products stitched together | One coherent stack, one accountable partner |
| Custom Architecture | Fixed templates, take it or leave it | Designed around your business model |
| Scalable Technology | Replatform when you outgrow it | Grows with volume — no rebuilds |
| Global Integrations | A short list of preferred vendors | Open integration layer across categories |
| Enterprise Security | Bolted on after launch | Built into every layer from day one |
| Strategic Consulting | Sales-led advice | Operators who have built financial businesses |
| Deployment Support | Hand-off at go-live | Guided cutover and first-client onboarding |
| Ongoing Technology Support | Ticket queue | Dedicated engineering continuity |
| Business-Focused Technology | Features for feature lists | Technology mapped to revenue outcomes |